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Brands using Scanlife in Mexico

Here are a couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas).  Telcel, the largest carrier in Mexico,  launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software – with many more to come.

These examples show some simple ways that ScanLife can be used to engage the consumer, shorten navigation, and quickly deliver digital downloads.

This is a flyer distributed by Dominos and the code links to the Telcel music download portal .

Dominos Mexico

This is a postcard promoting the Mini and the code enters people into a trivia contest.

MINI_Mexico_Front

MINI_Mexico_Back

Unfortunately, both codes can only be scanned by Telcel phones.

couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas). Telcel launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software.

The code on the Dominos flyer links to the Telcel music download page, and it was distributed at Dominos locations. The code on the Mini postcard enters the user into a trivia contest.

Both codes can only be scanned by Telcel handsets.

  • Filed under: Examples, Marketing, Mexico

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