Danish Rail Creating Happy Holidays

by david

The Danish Rail in Copenhagen has taken their use of ScanLife to the next level.  Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day.  By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like Telenor, an operator in Denmark, Gameloft, and Arla. They have already seen about 700 scans in the first 2 days!  Happy scanning to all of you in Copenhagen...