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2D Barcodes in Spain

2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.

Volkswagen has been using 2D codes in a number of print ads that link to their mobile site.  They are also using it in the US on their brochures for the 2010 GT1.

VW_Spain_8.09

The Yellow Pages is also using codes to connect local advertisers to mobile content, right from the traditional phone book.  This is a great example of 2D barcodes can make traditional media  interactive.  Businesses of any size can place a code in their ad which can display their contact info, or other service information via the mobile web.

YP_Spain_9.09

Ad promoting Bidi service

YP_Spain_9.09 page1

Instructions in Yellow Page Book

YP_Spain_9.09 page2

Examples of codes in the book

  • Filed under: Examples, Features, Marketing, Spain

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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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