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Archive for October, 2009

Focus On: Spain, Volkswagen & Yellow Pages

2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages. Read the rest of this entry »

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  • Filed under: Examples, Spain
  • Claro Chile TV Commercial

    Take a look at this new television commercial from Claro Chile which is introducing their new 2D barcode service called Codigo Claro.  As you will see, it very clearly shows how a simple 2D code (EZcode) can unlock a ton of great information and content – from anywhere… It is great to see a major […] Read the rest of this entry »

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  • Filed under: Uncategorized
  • Scanbuy and NeoMedia announced a cross licensing deal today which we hope will move the mobile barcode space to new heights in the United States. Read the rest of this entry »

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  • Filed under: General
  • Using 2D Codes to ‘Unwrap’ Packaging

    You simply include an image on any packaging, and now you have instantly converted the simple package into a clickable, digital link – right from the phone. Read the rest of this entry »

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  • Filed under: Examples, Marketing, Packaging
  • Taking Impulse Buys to a New Level

    Amazon released a new service this week which allows virtually anyone with a mobile formatted website to add m-commerce using Amazon’s network of existing users. Read the rest of this entry »

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  • Filed under: Commerce, Marketing
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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