Archive for September, 2009
29 Sep 2009 | Author: David J.
One big misunderstanding is the difference between QR Codes and 2D barcodes. Often times, people use them interchangeably which is making a lot of people pretty confused. Read the rest of this entry »
25 Sep 2009 | Author: David J.
Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device. Read the rest of this entry »
18 Sep 2009 | Author: David J.
A few new projects have launched which deliver on the last area – a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don’t have to run back to a PC or hope they remember the URL later. They just scan and enter. Read the rest of this entry »
15 Sep 2009 | Author: David J.
The Danish Rail system is now using ScanLife to create what some are calling “the interactive news stand.” They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands. Read the rest of this entry »
10 Sep 2009 | Author: David J.
Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone. Read the rest of this entry »
9 Sep 2009 | Author: David J.
The first real topic we thought we would cover is the what and why of 2D barcodes. Read the rest of this entry »
Welcome to the World of ScanLife
Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.
- Apple Pay and What it Means to Omnichannel Marketing
- QR Codes Make a Difference in the Health Care Industry
- How to Deliver Coupons in the Digital Age
- Statistics Show the Impact of Mobile Engagement Marketing
- Keep the Conversations – and the Conversions – Going