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Archive for September, 2009

Barcode 101: QR Code = Kleenex

One big misunderstanding is the difference between QR Codes and 2D barcodes. Often times, people use them interchangeably which is making a lot of people pretty confused. Read the rest of this entry »

  • 1 Comment
  • Filed under: General
  • Making Print Mobile

    Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device. Read the rest of this entry »

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  • Filed under: Print media
  • Scanning for Sweeps

    A few new projects have launched which deliver on the last area – a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don’t have to run back to a PC or hope they remember the URL later. They just scan and enter. Read the rest of this entry »

  • Comments Off
  • Filed under: Examples, Marketing
  • The Interactive News Stand

    The Danish Rail system is now using ScanLife to create what some are calling “the interactive news stand.” They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands. Read the rest of this entry »

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  • Filed under: Examples
  • Metro News Canada & ScanLife

    Metro News, Canada‚Äôs largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone. Read the rest of this entry »

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  • Filed under: Examples
  • Barcode 101 – What & Why?

    The first real topic we thought we would cover is the what and why of 2D barcodes. Read the rest of this entry »

  • 1 Comment
  • Filed under: General
  • Post 1.0

    Welcome to our first ScanLife post! We have a lot that we plan to cover including tips to using 2D codes, new code projects from around the world, ScanLife feature announcements, and more. Read the rest of this entry »

  • 1 Comment
  • Filed under: General
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    Mobile barcodes have changed the way we discover & share information from the world around us. We welcome your thoughts & ideas on how to make this technology matter - today and in the future.


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